By PhilWebServices, Feb. 5, 2010 in Small And Medium Business (SMEs) | 0 Comment
Aside from making the customers do an online purchase, the other goal of every online business owner is to make the customer satisfied and happy. This will be your biggest edge among your competitors, establishing customer relationship would also mean customers’ loyalty to your business and absolutely, increase of revenue. Since the competition now is getting tougher, here are some ways on ecommerce success.
Interact With Your Audience.
In today’s modern technology and highly advance internet, the key in establishing customer relationship is interactivity. Interacting will be a bit easy since there are a number of concepts on how you can implement interaction with your customers. Mix up your concepts with quality content and originality to make your customers stick with your ecommerce site. Also, this can transform a repeat customer into a long-term customer.
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By Von Rod Limpot, Nov. 6, 2009 in Small And Medium Business (SMEs) | 0 Comment
It is proven that the internet is now the ultimate resource to reach more people in less time compare to other marketing media. Business owners from small companies to big companies can get their business online and thus in the global marketplace. There are seven ways on how to put your business online.
1. DO IT YOURSELF
If you have technical knowledge and you have the time on your hands then you can start building a site for your own business. This is a great way of putting your business online, a site that of course suit your business.
Advantages:
It saves money.
You will not be paying someone to work for it.
You have full control of the site.
You can do some changes or add something on your site anytime.
Disadvantages:
Many business owners don’t have that in-depth knowledge to effectively develop all the essential components of their website.
Some lack knowledge of how to write effective web copy that encourage sales as well as key phrases or keywords for search engine optimization (SEO).
They are not versed in layout designs that increase accessibility and functionality.
They do not have hours to invest in research, development and implementation of a business web site since they also manage their business.
They do not know how to effectively market the site after the design.
Outcome:
As an outcome, business owner builds a site that brings no result. It’s just a creation that only the owner appreciates. Because of the lack of expertise and time they miss the crucial elements of building a web site. Though the cost was not much more than merely registration of a domain name, purchasing of software, hosting fees and time, it cost the owner thousands of loss time and sales.
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