Pay per click is a form of internet advertising wherein advertisers only pay their host when an ad is clicked. PPC is known by many names such as Cost Per Click, Pay Per Placement, Pay Per Ranking, or Pay Per Position. It is a proven advertising method that is cost-effect for advertisers because they only pay for the generated traffic that comes to their sites. Advertisers are able to have maximum exposure for their products and services but are still in control of the amount of money spent on their advertising campaign. With pay per click, advertisers are enabled to effectively track whether or not their ad campaign works.
Using pay per click as one of your advertising campaigns can help with the placement of your site in search engine results. Using keywords that are most relevant to your products or services can help put your site at the top of the results list. These keywords are groups of words that are relevant to certain target markets. They are up for bidding to interested advertisers when advertisers pay for them from search engines. With content sites, advertisers are usually charged a fixed rate per click.
Although the bid-based and flat-rate models have different ways of determining the cost per click, advertisers still need to consider a click’s potential value relative to its source. Different factors play a role in determining that value including the type of visitor that comes to the website and how advertisers can benefit from it. Website visitors are considered potential customers, so they are usually associated with revenue whether on a short-term or long-term basis.
When using pay per click advertising, an advertisement displays when a keyword search matches your keyword list or when a content site displays the relevant content. Now, pay per click advertising is enhanced with features that enable advertisers to select the countries in which their ads are displayed and with the corresponding language. These features have enabled companies to reach a more global target market. Thus, ensuring an increased in sales, which proves that pay per click advertising is a cost-effective advertising that works!