A website in a certain business whether big or small is perceived as the online identity of the establishment. Website is more than just pleasing to the eye of the viewers; above all, visiting a website is considered an entire journey. And it is by this web journey businesses create the first customer interaction. Furthermore, it is by this journey that customers judge the entire customer service of the establishment whether it is done consciously or sub-consciously.
In creating a website for the business, considerations on the functionality of the viewers need to be prioritized. Not all viewers are so tech savvy appreciating everything they see on the site. No matter how laborious html code maybe in a certain widget, for normal users as long as it does not benefit them in any way, it therefore a nuisance. By this, in creating a website, the principle of simplicity and functionality should be the rule of the thumb.
Functionality refers to the ability of the users to understand what the site is all about without long period of dwelling. Make sure the Home, Contact Us, About Us and so on is occupied with text that is readable and concise. Furthermore, do not substitute these pages’ name with hip names, exclusive jargons, and personal terms which the public could not relate to. Easy text, easy understanding; complicated text, close the window.
Another point to consider in creating a website is the layout. Starting off with the color, in creating a website, choose colors that perfectly contrast with each other. For instance, in text and in backgrounds. Second, take into consideration the font size. Make sure it’s readable not too small and too big either. Remember, people use different browser so a good website must be friendly to all browsers available.
Navigation also plays a significant role in creating a new website. Simple and intuitive navigation is the key to please the viewers. In the maximum of three clicks, viewers expect to the information they want. Key areas of navigation must also be placed in major pages consistently.
Language and content in creating a web page must be standard and universally understood. Understand the kind of viewers that visits the site. If it is a business website, frequent use of business jargons might be perceived as credibility and knowledge. But otherwise, if the website is for general audience, standard terms are advised.