A few years back, web design and development was fairly simple. Design a few pages, arrange the content, include some call to action graphics, and your ready to roll. Sadly, these simple approaches are long over, most especially with the growing competition. One of the main reason is the fact that Search Engine Optimization has drastically changed the approach to web design and development. Now, if you are dead set on not being left behind, then pay serious attention.
As you may have already heard, SEO is a constantly evolving science. A decent web design and development company should continuously study and alter strategies to get the best ranking results. Needless to say, it is not an overnight process, but an ongoing activity that should be given due attention and priority. To help bolster your rankings and online presence, here are some ground rules:
Give More Importance to Coding the Design. Sure, in web design and development, a stunningly designed site is impressive, but you also need to pay careful attention to the codes. Your website architecture should conform to standards to ensure search engine bots can easily find and index your site.
Avoid Keyword Stuffing. We all know keywords are important in SEO, but avoid jamming you site with keywords. It should only be used in strategic places such as the title tag, URL, main heading tags. Overdoing the use of keywords can result to being penalized, something you definitely would want to avoid.
Adapt Consistency in naming URLs. before you officially launch your website, make sure you double check your URL. Remember, bots consider using www and not having the www prefix as two entirely different website. You definitely wouldn’t want to be wrongly charged of content duplication.
With all the considerations required for web design and development, choose a provider that does not only offer professional web design. But more importantly, have an extensive experience in building and maintaining a website. PhilWebServices offers end-to-end web design and development solutions. So you are assured that your PhilWebServices team is not only adept in designing websites, but developing it to be search engine-friendly.
This is because, PhilWebServices understands that work does not end at launching a website. By following the standards and protocols set by its CEO, Mr. Von Rod Limpot, you can be assured that your website is not just build for online presence, but is all geared towards achieving prominence.