From the name itself, Search Engine Optimization (SEO) involves optimizing your website for it become search engine friendly. It gives a huge impact to your website through generating traffic as well as increasing your website’s visibility or page rank in major search engine results. Although there are various ways and techniques in SEO, keywords and phrases, page title, and keyword density are the three basic essential features in SEO.
Keywords and Phrases. These are considered to be among the most commonly used and effective SEO technique. Literally, it refers to the key word or phrases used in search engines. Once entered, the search engine spiders automatically crawl the web and look for these terms. When the spider found one, it will then be indexed and listed to the search engine. If proper keywords and phrases applied, it can lead to the success of your SEO campaign.
Page Title. When your website is being crawled by search engine spiders, the first essential feature that is seen is the page title. That is why you when you put keywords to your titles, it must be related to your business or keyword-rich. Avoid keyword stuffing because spiders are made to ignore websites that are composed of keyword stuffed pages.
Keyword Density. Search engine spiders are smart enough to detect keyword stuffing. Keyword stuffing means, overusing a certain keyword or key phrases in your website. To avoid keyword stuffing, just utilize keyword density. This can be attained though, the number of keywords used divided by the number of words in a web page. For instance, if there are 500 words on your web page, there must only be less than 5% of keywords used. That is how you can check the keyword density of your web page.
As you continue on optimizing your web pages with these essential features in SEO, it is not impossible that you can reach a top spot in search engine rankings. Just be patient and persistent in achieving this goal.
PhilWebServices is an SEO company in Philippines that provides SEO services to clients across the globe. It is composed of SEO professionals that are willing to promote your website and implement effective SEO tactics that will make your website rank in search engine and be on top of your competitors.