Its no secret. From an SEO perspective, web page titles are very important as these are the string of words that will describe a web page and what its all about. Additionally, it is the very first words that search engines crawl when it attempts to look up the content of a site and indexes it.
Of course there is also the fact that searchers will first see the page title in page results which basically gives them an idea what the page is all about. If your page title meets the criteria the searcher is looking for, it increases the chances of your link being clicked on.
With such role and impact, it is only fitting that page titles should be given importance. With this in mind, how does one exactly enhance their meta tags? First, it is important that your meta tags are unique for each page. Why? Well, since it is imperative that no two pages on your site is the same, then why would you put the same meta tags which basically gives a synopsis of the web page. Aside from this, with unique meta tags for each page, you can easily spread your keywords and use all of those keywords.
Another important concern for most people is the question whether it is a good idea to include the company name in the keywords. This decision would largely depend on your branding strategy. If it is already a well know name or brand, then you may want to promote the whole company with the said brand. I hope keeping all these into consideration, you have a better idea on how to formulate your meta tags.